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MARKETING INSIGHTS FROM A TO Z / Philip KOTLER

Public ISBD Titre : MARKETING INSIGHTS FROM A TO Z : 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW Type de document : texte imprimé Auteurs : Philip KOTLER, Auteur Editeur : JOHN WILEY & SONS LTD Année de publication : 2003 Importance : 224 pages ISBN/ISSN/EAN : 978-0-471-26867-3 Prix : 22 euro Langues : Anglais (eng) Mots-clés : MARKETING INSIGHTD  MARKETING  BUSINESS-TO-BUSINESS MARKETING  CHANGE  COMMUNICATION  PROMOTION  COMPETITIVE ADVANTAGE  COMPETITORS  CONSULTANTS  CORPORATE BRANDING  CREATIVITY  CUSTOMER NEEDS  CUSTOMER ORIENTATION  CUSTOMER RELATIONSHIP MANAGEMENT  CUSTOMERS  CUSTOMER SATISFACTION  DATABASE MARKETING  DESIGN Résumé : The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing MARKETING INSIGHTS FROM A TO Z : 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW [texte imprimé] / Philip KOTLER, Auteur . - [S.l.] : JOHN WILEY & SONS LTD, 2003 . - 224 pages. ISBN : 978-0-471-26867-3 : 22 euro Langues : Anglais (eng) Mots-clés : MARKETING INSIGHTD  MARKETING  BUSINESS-TO-BUSINESS MARKETING  CHANGE  COMMUNICATION  PROMOTION  COMPETITIVE ADVANTAGE  COMPETITORS  CONSULTANTS  CORPORATE BRANDING  CREATIVITY  CUSTOMER NEEDS  CUSTOMER ORIENTATION  CUSTOMER RELATIONSHIP MANAGEMENT  CUSTOMERS  CUSTOMER SATISFACTION  DATABASE MARKETING  DESIGN Résumé : The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
100195	01.01KOT	Livre	Bibliothèque principale	MANAGEMENT	Sorti jusqu'au 26/11/2015